SUITING UP WITH BRENT WILSON
Men’s fashion in Australia is known for its minimalistic, stylish custom tailoring, and
effortless looks – Aussies need fashion that speaks versatility and style with an edge. We
need bespoke tailoring that speaks to our lifestyle. From smart casual office attire to a
business suit that defines masculinity, or simply a fitted business shirt for Friday drinks.
Finding the right business suit for men in Sydney is not always a simple task. Do you go
down the road of made-to-order suits, do you consider your body shape when buying a
suit, what about fabric and linings, choosing the right buttons to match and how much
would the perfect men’s suit in Sydney cost?
WHAT HAVE WE DONE FOR BRENT WILSON?
One iconic designer has been able to embody the full spectrum of menswear design
today, standing out in the crowd of Australian designers, Brent Wilson. Through the
pool of talented Australian fashion designers, Brent Wilson’s custom suits, his modern,
crisp, classy designs with a certain edge, simply stand out.
BRENT WILSON
Since opening his showroom in 2006 at the Sydney’s The Galerie, Brent Wilson has
become undeniably a must stop for affordable tailor-made pieces. Featured in GQ
magazine for the designer of the year in 2012, appearing in fashion week Australia, he
continues to prove that creating a suit is more about bringing your vision to life. With
his custom-tailored made-to-measure men’s suits that can be purchased for under
$1000, Brent Wilson strives on creating a warm personal interaction between tailor and
client to create the perfect effortless fitted suits for this clients.
Experience is everything
Brent Wilson’s initial success helped to propel him forward in his career, but he has
been careful to refine his approach to make the suit buying process a personal
experience rather than a dreaded process. Brent Wilson works with each client to ensure
that every detail is fine-tuned for each customer. Not all of us know what we want and
we definitely don’t always know what looks good on us. Wilson’s experience kicks in to
make sure clients look and feel confident in the suits they wear.
It is important for men to be able to find a tailored suit in Sydney so that they can look
good for any occasion. A well-tailored suit is important for a person to feel confident and
look successful. You need to feel the part. The problem is that this is not always a
positive experience for men. However, by combining the old approach and the newer
approaches, the experience of buying business suits for men has evolved.
Experience is everything
People of all ages want to have a specific experience when they are getting a suit. The
newer generation of services lacks the human touch that people still want when
purchasing business suits for men. They want to get that welcoming vibe that they get if
they were to walk into an old school tailoring shop, where they greet you and cater to
every detail personally. It’s a personal touch that people crave and Brent Wilson wants
to ensure that the new generation techniques mesh together with the old-timey charm of
the tailoring industry.
No Cookie Cutter Shapes Here
A big complaint that a lot of people have when purchasing men’s suits is that there isn’t
a huge selection for them to find that perfect suit. Brent Wilson’s company has
seemingly endless options to choose from. The made-to-order suit options that you have
can make sure that the men’s suit matches your individuality and personal style.
Putting the Human Touch Back into Suit Buying
What makes this store even more unique is the human touch that is emphasised here.
Wilson encourages people to chat with him, sharing his knowledge with suits for you.
After over a decade in the industry, Brent Wilson has a great deal of wisdom to share.
Brent Wilson wants to offer a truly unique service to his customers. He wants them to be
able to customise their suits to meet their needs, not just buy one and hope it works.
Even his ready-to-wear suits are detailed and fine-tuned. This is a refreshing view to
have the humanity brought back into the world of Men’s designer suits.
The need for quality photography
Having an online retail footprint in this digital era has become a necessity and with that
comes the need for high-quality photography. Virtue Creative had the pleasure of
photographing Brent Wilson’s collection.
Enter the eCommerce world of Brent Wilson and you will see a beautiful site laid out
with ghost mannequin images that highlight every detail of the tailored suits sitting on
them, all photographs shot by Virtue Creative.
Ghost mannequin photography and imagery, also known as an invisible mannequin
photography allows customers to get a feel for what the clothing will look like on them
and that’s the journey Brent Wilson’s site takes you on.
Take another step into the site, and you will see the product photography images shot by
Virtue Creative of nicely ironed and folded business shirts laid out in whites to
custom-made shoes photographed in a way that allows customers to envision the shirts
laid out in their wardrobes, to the shoes they will wear for the start of their new job.
That’s the magic behind high-quality product photography. To able to bring the
products alive through the finer detail of the photos.
Photography is the key for any eCommerce site and Virtue Creative have had
the pleasure to work with Brent Wilson on this journey. We have had the opportunity to
shoot Brent Wilson’s mannequin images, flat lay photography, model shots, animations
and stop-motion as well as lifestyle photography for marketing materials used by Brent
Wilson.
As an experienced fashion photographers in the fashion industry, Virtue Creative have a
lot of experience working with individuals like Brent Wilson and other Sydney fashion
designers, yet Brent Wilson is master of his own art. It was a remarkable experience
being able to shoot for Brent Wilson’s GQ interview, as well as shooting for his
eCommerce site and lifestyle shoots. It’s always an awesome experience when you work
with someone who is passionate about what they do and is easy to work with. These are
things that accurately describe Brent Wilson, and it was a remarkable opportunity.
“Having artistic ideas and being able to implement and execute them to further your business in such a fast paced digital environment is imperative to operating a successful brand. You cant move forward if you don’t have the right tools or partners… Virtue Creative are not only the right tools for the job but they the only ones we trust with providing the very best service and workmanship. They truly care and have immense passion in what they do and together they help not only implement our ideas but add in ways that take those ideas to the next level in a way only a true creative can. In my opinion, Lukas and the team at Virtue creative are the best in the business and it’s a privilege to be able to work with them. “