3D/AR/VR PROJECTS

3D Product Modelling, Augmented & Virtual Reality

It’s no secret that to sell your product, staying up to date with the latest technological innovations is imperative to cater to consumer demand. When it comes to e-commerce and digital marketing, showcasing your brand and respectively, your product the best way possible is essential to making sales. Recently, innovative three-dimensional modeling techniques are becoming increasingly popular to use for technology items sold online, but we are here to explain how these techniques can be taken through to the world of beauty and fashion, and beyond.

What is 3D product modeling and augmented reality?

Previously, terms like augmented reality and virtual reality have been reserved for the world of gaming and architecture. However, technology has quickly advanced to expand the application of these technologies to the digital world of e-commerce. 3D modeling is now an innovative tool that brands can use to showcase their product/s, with a range of benefits that go beyond traditional product photography and videography practices. 3D product modeling can be used for almost any product, across digital platforms and for a variety of end outputs, like product description pages, advertisements etc.

I already have product imagery. Why should I use 3D modeling or AG?

While it's great to hear you’ve invested time and budget into your products, 3D product modeling offers an entirely unique experience that blends the benefits of ghost mannequin photography and 360 degree movement animation in one. This technique has a variety of uses, but its more obvious and popular use has been to create integrated product display that offer every possible perspective to view your product from. Click and drag our examples on this page in any direction to show how the view of the product can move - upside down, around in a circle, and diagonally. Watch how the lighting adapts to the surface of the fabric and the angle the product is at and learn the brilliance of 3D modeling.

I already have product imagery. Why should I use 3D modeling or AG?

While it's great to hear you’ve invested time and budget into your products, 3D product modeling offers an entirely unique experience that blends the benefits of ghost mannequin photography and 360 degree movement animation in one. This technique has a variety of uses, but its more obvious and popular use has been to create integrated product display that offer every possible perspective to view your product from. Click and drag our examples on this page in any direction to show how the view of the product can move - upside down, around in a circle, and diagonally. Watch how the lighting adapts to the surface of the fabric and the angle the product is at and learn the brilliance of 3D modeling.

How can 3D product modeling or product augmented reality help me sell my products?

Because of its innovative nature and various creative outputs, augmented reality offers a wide array of solutions to help you convert your customers. Having 3D modeling can help set you apart from competitors, and offer total transparency to your customers. Providing all the available perspectives of your product/s also recreates the physical benefits of in-store shopping, allowing the customer to see the product from any angle they wish prior to purchasing the product. You can also take it a step further and involve motion in your 3D product model. To explain, imagine a ghost wearing an item of clothing and then walking or running in it. As an example, if you own an activewear brand, this type of product display would show your product as it is meant to be used, enabling customers to envision themselves wearing it and how the product functions in every sense. How does light catch on the fabric, how does the fabric move with human movement? These are questions that sometimes cannot even be answered when you shop in-store, due to poor store lighting or other. 3D product modeling is sure to take your e-commerce business to the next level and offer your customers a unique experience.