What is E-commerce model photography?

E-commerce model photography, simply put, is model photography created for the purpose of selling products via an e-commerce platform. In a world where online businesses are thriving, it’s important to stay up to date with the latest industry standards and give your business the best chance of success. Model photography can offer your customers an excellent representation of your product in different lighting, angles, and how it moves with the human form. In essence, we think e-commerce model photography is essential to any business looking to invest that one step further than flat-lay or ghost image photography.

What can we do?

We cater to a wide variety of e-commerce model photography needs, and as it is an industry standard, we provide the highest quality when it comes to model photography shoots. If you’re just finding your feet, contact us and we can give you a consultation on how the process works and what you can expect regarding time and resource input. We are here throughout the entire journey, and can offer advice from a well-educated and experienced perspective.

At our fashion photography studio, we specialise in e-commerce photography. This service is often used by companies such as The Iconic, Myer, David Jones and now Amazon. Clients from various industries are requesting more e-commerce shoots to use for their portfolios, online shops and websites. This is a popular means of photography across industries. Allow us to bring your label to the fore. We ensure that our staff are fully trained in the most up to date techniques without hindering their artistic genius.

Why should I use Ecommerce model photography for my business?

If you own a business in the world of fashion retail, ecommerce model photography is a modern-day must-have. As a visual standard across all ecommerce platforms, showcasing how your product can be worn on a real person will lead to a better understanding of how your product functions in reality. If you own a clothing line, jewellery store, shoe brand, or any kind of product that can be worn by a person, having model photography is imperative to excel at showcasing your product, especially if you are an online only brand. However, even brands with brick-and-mortar stores find that their online platform is elevated with model photography, and often enables them to sell international where their physical stores are out of reach to some of their customers.

I already have ghost photography or flat-lay product photography. Why do I need model photography?

It all depends on how much you believe in your product! A combination of ghost-mannequin photography, live model photography and flat-lay photography is the best-case scenario, as it will show your product in three different frames, catering to a wider range of possible customers. Whilst ghost-mannequin photography can offer information about inner linings, and the products stand-alone appeal, live model photography offers styling ideas, and a realistic view of how the product moves and/or functions. Great ecommerce model photography can also help your brand earn exposure by demonstrating your products range. For instance, showing variation in size offerings for a clothing brand or showing a full colour palette range for a foundation brand. The beauty industry is slowly developing a standard for using model ecommerce photography to indicate the versatility or effectiveness of their product.

What is involved in the process of creating e-commerce photography?

Every process varies slightly according to your product range and business goals. Initially, after mapping out what your business needs, we work towards planning the first model shoot. depending on what you prefer, we can either set up our portable photo studio in your space, or simply organise a shoot day at our Marrickville studio. We can assist in finding talent, product styling, and overall shoot day planning as needed. Your team can also work closely with ours on shoot day, or you can simply give us a brief to execute, outlining specifications of styling products certain ways or even providing a moodboard of images.

I want to do all e-commerce photography in-house. How do I set up an e-commerce studio for my business?

If you’re a business looking to grow and want the benefits of in-house photography production, our team is always ready to go with a portable photography studio. If you have a space on your premises, but don’t want to deal with the huge upfront costs of lighting equipment, hiring a photographer, or buying costly software for post-production editing, we highly recommend our easy to use portable studio (and the team that comes with it!). 

Many of our current clients prefer this option as its puts their mind at ease, not needing to invest in a long-term option that can take time to get working efficiently. You also won’t need to worry about any of the finer details, like how to set up e-commerce lighting, and can instead allow you and your team to focus on collaborating on the best approach to shoot products and create images to help them sell well online.


If you have any questions regarding our portable studio setup, feel free to get in to contact with our team.

The Importance of E-commerce Model Photography

E-commerce model photography goes beyond simply displaying products. It provides context, shows scale, and helps customers envision how the items will look and fit in real life. Here are some key reasons why ecommerce model photography is essential:

  1. Increases Engagement and Sales: Images featuring models tend to grab more attention and generate higher engagement compared to standard product photos. Seeing products on a person helps customers imagine themselves using the items, which can increase their likelihood of making a purchase.

  2. Builds Brand Identity: Consistent use of models that reflect your target audience helps build a strong brand identity. It allows you to showcase your products in a way that aligns with your brand’s style and values, creating a cohesive and professional look across your online store.

  3. Showcases Fit and Function: For fashion and apparel e-commerce, model photography is particularly important. It shows how the clothing fits, moves, and drapes on a real person, providing valuable information that can reduce returns and increase customer satisfaction.

  4. Enhances Customer Trust: High-quality model photography conveys professionalism and attention to detail, which can enhance customer trust. When customers see well-produced images, they are more likely to perceive your brand as credible and reliable.

Planning Your E-commerce Model Photography

To create effective e-commerce model photography, careful planning and attention to detail are essential. Here are some steps to guide you through the process:

  1. Define Your Objectives: Start by identifying the goals of your photoshoot. Are you looking to showcase a new collection, highlight specific features of your products, or create lifestyle images that tell a story? Clear objectives will help guide your creative decisions.

  2. Choose the Right Models: Select models who resonate with your target audience and embody your brand’s aesthetic. Consider diversity and inclusivity to appeal to a broader customer base. The right model can enhance the appeal of your products and make your images more relatable.

  3. Plan Your Shoot Locations: Depending on your brand’s style, you might choose to shoot in a studio or on location. Studio shoots offer controlled lighting and a clean backdrop, while on-location shoots can add context and a dynamic element to your images.

  4. Coordinate Outfits and Styling: Ensure that the outfits and accessories chosen for the shoot align with your brand’s image. Coordinate with stylists and makeup artists to achieve the desired look. Attention to detail in styling can make a significant difference in the final images.
  5. Create a Shot List: Plan the shots you need to capture, including different angles, close-ups, and full-body shots. A detailed shot list helps ensure you cover all the necessary aspects of your products and reduces the risk of missing important details during the shoot.

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