Why a Professional Corporate Headshot is Essential for Your Business
When XYZ Consulting started attracting bigger clients and expanding its reach, HR Director Claire noticed something was off. However, it was not about their services or performance. Instead, their online presence did not reflect the company’s growth. Each employee had a different type of headshot. For instance, some had professional portraits, while others used casual […]
Why Fashion Brands Choose On-Location Shoots: Easter Editorial
Capturing fashion in real life When it comes to creating a fashion campaign that feels vibrant, relatable, and impactful, on-location shoots are hard to beat. They bring life, texture, and energy into a brand’s storytelling—helping garments feel lived-in rather than just styled. For this Easter editorial with Leona Edmiston, we photographed on location during a festive outdoor event. […]
Why Lighting Is the Key to Perfect Beauty Product Photography
Imagine scrolling through a beauty brand’s website or Instagram feed. What stops you mid-scroll? A perfectly lit, luxurious beauty product photography that makes the skincare serum glow or the lipstick’s rich pigment pop. Ultimately, lighting isn’t just about visibility—it’s about storytelling, evoking desire, and making products feel as high-end as they are. Additionally, for beauty brands, […]
Meet Jesse: The Campaign & Lookbook Photographer Behind Some of Fashion’s Most Iconic Visuals
At Virtue Creative Studios, we believe great visuals drive great brands. And we’re thrilled to welcome a creative powerhouse to our photography team. Meet Jesse, an accomplished campaign and lookbook photographer with over 20 years of experience capturing compelling brand stories for some of the biggest names in fashion, beauty, and lifestyle. From global advertising campaigns to high-end editorial shoots, […]
How FMCG Photography Influences Consumer Buying Decisions
Imagine walking down a supermarket aisle or scrolling through an online store. Dozens of products are competing for your attention. However, what makes you stop and pick one over another? The answer is often powerful, high-quality photography. For Fast-Moving Consumer Goods (FMCG) brands, first impressions matter. Whether on a physical shelf or a digital storefront, compelling visuals […]
Mastering jewellery photography: How We Create Stunning Images for Brands
Jewellery photography is always a lovely craft. That is to say, It is delicate and stunning. As the moment you click the camera, a little world shines through the lens. Each gemstone, metal finish, and intricate design has its own way of interacting with light. Expert lighting and careful styling help bring out its true […]
Elevating Fashion: Behind the Scenes of Ellery and Moss E-commerce Shoot
Creating compelling visuals for fashion brands goes beyond simply capturing clothing. That is to say, It’s about storytelling, brand identity, and evoking emotion. Therefore, our recent collaboration with Ellery and Moss showcased exactly this. Besides, a carefully curated e-commerce model shoot paired with engaging videography that elevated their online presence. Let’s take a deeper look […]
The Art of Hanging Flatlays: Adding Depth to Product Photography
Flatlays have long been a go-to technique in product photography, offering a clean and structured way to showcase products. However, taking flatlays to the next level—literally—by suspending objects in mid-air can introduce a sense of depth, movement, and storytelling that traditional flatlays sometimes lack. Why Try a Hanging Flatlay? A hanging flatlay breaks away from […]
How We Captured Oz Hair & Beauty’s January Campaign: A Look at High-Impact Beauty Photography
In the beauty industry, striking visuals are essential. For Oz Hair & Beauty’s latest campaign, we set out to capture their best-selling haircare essentials with a luxurious, modern, and engaging aesthetic. As a professional product photography studio, our role was to bring their vision to life by executing and refining the ideas and concepts they provided. […]
Mastering Ghost Mannequin Photography for KIVARI: The Ultimate Guide
In the world of fashion e-commerce, visuals are everything. For a brand like Kivari, known for its timeless bohemian designs and high-quality craftsmanship, showcasing clothing in the best possible light is essential. One of the most effective techniques for achieving this is ghost mannequin photography. In this guide, we’ll explore how this method elevates product presentation […]
