Ghost mannequin photography is a high demand service where the garments are the sole focus. The fit and tailoring of the garment is exhibited. This is an effective way to market your products online, as well as in magazines as potential customers can view how the product sits from the front and back. Further, invisible mannequin photography is an alternative for businesses who are after an economical option.

Captivate Your Customers with the Most Effective Ghost Mannequin Photography!

The ecommerce fashion and retail world has evolved over the years. These days, you need more than just a mediocre product image to arouse the interest of your customers and get them to make a purchase decision. This is exactly the reason why you need high quality ghost mannequin photography to make your clothing product images stand out from your competitors.

You need professional ghost mannequin photography to be able to capture the apparel product in a three dimensional format without the visual influence of excess styling or a model. This encompasses both the items style and quality of its interior and exterior material. Nevertheless, this is easier said than done. Anybody can take a photograph, but it takes a professional photographer, with certain experience and knowledge using Photoshop, to bring out all the unique features of a product via ghost mannequin photography.

Why Work With Us?

Virtue Creative Studio is a fashion photography studio based in Sydney. We specialize in photography for ecommerce stores, catalogues/magazines, videography, stopmotion, 3D, augmented reality and other marketing materials for various companies. One of our popular services is Ghost Mannequin Photography.
We’ve been shooting Ghost mannequin photography images for a good while now, and have a lot of customers that have been with us for many years. Our pricing is very competitive and we guarantee 100% high-quality product images at all times.

Ghost Mannequin Photography Explained

The ecommerce fashion industry is a cut-throat business. There are thousands of online retailers competing for the attention of customers. This means that if you don’t know what you’re doing, your online store will soon become extinct. So, how do you stand out? – Make use of ghost mannequin photography to make your online store unique, and provide your visitors with a better shopping experience. This will not only attract more customers to your store, but also retain existing ones. Having a variety of images type per product can assist in increasing traffic conversion, catering to the different ways your customers may visualise themselves wearing your styles

So, what exactly is ghost mannequin photography?

Its a process whereby a mannequin (also known as an Invisible Mannequin) is dressed up with the clothing items (products) before taking a photograph of the product. The product is showcased in a three dimensional way, enabling your customers to view the products from all angles – just the way it will look on a real person. After the photography, the dummy doll is then edited out in the post post-production process. The final image is a lifelike photograph that keeps the focus specifically on the product. It brings the product ‘alive’ and makes your customers to imagine themselves wearing the clothing items. No one except an experienced product photographer with great retouching skills can achieve this effect.

To start the ghost mannequin process, we will shoot the clothing item on the dummy doll from different angles. It allows us to capture the different features of the product, which we will later use to create an exquisite 3D ghost mannequin image. We also pay attention to small details like labels, logos, etc. that will help accentuate the entire 3D photo. The smallest of details can make a huge difference in mannequin photography. That’s why you need to have a professional photographer with the right knowledge to handle the whole process for you.

Ghost Mannequin Photography Process

It takes a professional ghost mannequin photographer to convert an ordinary photo into a perfect ghost mannequin image. We have the expertise, the equipment, and the experience needed to make any clothing item look as realistic as possible – And that’s exactly what we’re offering you with a ghost mannequin services.
Our job is to bring the features of your garments to ‘life’, regardless of the style and material. This is handled with the utmost attention to detail and a specialist touch, because that’s exactly what this type of product photography requires. There are certain things that need to be done, before commencing the shooting, such as steaming the garment, removal of dirt, dust & loose threads, garment manipulation, handling, and general attention to detail. In addition, the photographer needs to be creative and have a deep knowledge of the post-production processes.

Planning the Ghost Mannequin Photography

It’s of utmost importance to properly prepare before commencing the shooting session. Things like garment sizes, steaming, etc. need to be considered. Plus, the clothing items will have to be styled and shot in a particular way, in order to get the desired results.

Shooting the Right Images

To get the perfect 3D image of clothing apparels, we need to shoot the garment from all angles. Not just the front and back of the garment, but also the sides and close-ups of the various garment embellishments. More angles will provide your customers with as much information as possible about the product, as well as help them make a purchase decision. We also focus on such small details as labels, logos, embroidery, zippers, buttons, etc., as they help demonstrate the quality of the clothing item.

Front and Back Images

As an online fashion retailer, your top priority should be to provide your customers with a realistic and unique shopping experience. You can do this by having them visualize every detail about the garment. This is why we display all the angles (front, back, etc.) of the clothing item when we shoot our ghost mannequin images.
No two clothing is the same, and customers need to be giving the opportunity of appreciating the full image of the clothing item, and not just the front it. The back image in particular requires more time and tactfulness, because we need to make sure such details as clothing styling, feature cut, and garment embellishments are showcased on the final photograph. This makes the front and back photographs two separate images, which will require the same amount of photo editing expertise.

Simple vs. Complex Product Photography

The ghost mannequin photography has only one aim – to showcase the best possible of every clothing apparel in order to strengthen your brand identity, drive more customer engagement and of course more sales. As a result, every clothing item needs the greatest attention to detail. Simple garments such as t-shirts doesn’t necessarily require additional styling or manipulation. However, this is not the case with complex garments such as evening gowns. Such type of garments, sometimes come with specific photo-shooting and handling instructions. So the photographer will need to pay special attention to certain features both during the planning stage and the shooting session, as well as the post-production processes.

The Post Production Process

An ordinary photographer without the proper knowledge on handling clothing apparel photography is not supposed to shoot ghost mannequin photography. This is because a certain level of expertise is required to get the product photo-shoot right. As soon as the shooting session on the mannequin is over, then the post production process starts. A ghost mannequin photography specialist will now have to carefully edit out the mannequin to showcase the interior of the clothing apparel – portraying the product in its true shape and colors.
The specialist focuses on specific aspects during the post-production stage, namely; image cropping, retouching, modifying image background, image sharpness, alignment of the garment, color balance, etc. It’s at this phase that we combine the front and the back of the garment shots, and expose the interior of the product, while still maintaining the figure and form of the garment. The end result is a lifelike and perfect garment photograph that will drive more customer engagement for your online store. Please, view out image catalogue for more samples of ghost mannequin photographs.

Who are we and what can we do?

We are a fashion photography, videography and motion studio based in Sydney. With a range of services from campaign, lookbook, model e-commerce, as well as ghost mannequin, flatlay and product photography. We also specialise in motion such as animation, 360 photography and videography.