E-commerce Photography for Melbourne Brands

Virtue Creative Studios is a Sydney e-commerce photography studio that works with Melbourne brands two ways: send your samples to our Marrickville or Alexandria studios, or book our team to shoot on location in Melbourne. Rates start at $15 per image and standard turnaround is five working days. Our studios are in Sydney — we do not operate a Melbourne studio.

Beauty and haircare packshots produced for e-commerce product listings

How Melbourne brands work with us

Which route suits you depends on how much of your range needs to move.

Send your samples to Sydney. This is how most interstate work runs. Your garments or products go to Marrickville or Alexandria, we unbox and prep them — steaming, styling, sample management — shoot the range, and handle return logistics once the shoot wraps. You do not need to be in the room: Virtue Live streams high-resolution captures to your browser seconds after they are taken, so you can approve a look, correct a styling detail or sign off colour from an office in Melbourne while the session is still running.

Or we travel to you. For on-location work in Melbourne — a showroom, a warehouse, a campaign location — our team comes to the product. That suits shoots where stock cannot practically ship, or where the location is part of the picture.

Standard turnaround is five working days from your samples arriving. Urgent (three working days) and express (two days, including weekends) options are available at a premium, and Flash editing returns time-critical launches in 24 to 48 hours.

Either route puts your range through the same two studios and the same team. We have shot for more than 500 brands, among them Louis Vuitton, Camilla and Marc, Dion Lee, Oroton, MJ Bale, White Fox and OZ Hair and Beauty. A range that arrives by courier is booked, prepped and shot exactly like one that is carried through the door.

What we shoot for Melbourne e-commerce brands

Every service below runs from the Sydney studios and is open to Melbourne brands on the same terms.

If you are weighing up the whole category rather than one service, the e-commerce photography studio page covers how the studios are set up.

FMCG packshots - food, household and hardware lines shot for retail listingsDesigner handbags shot on white for e-commerce product pagesFootwear range - slides, boots and heels - shot on white for online listingsHealth, pharmacy and personal-care products shot for retail and marketplace listings
Wide flat-lay of accessories: sunglasses, ties, scarves, jewellery and a cap
Beauty and skincare range shot as packshots and on-model for a category page

On-model and range shooting

On-model e-commerce shot of a black lace maxi dressOn-model shot of a blue knitted turtleneck, cropped to show the textureFull-length on-model shot of a printed column dressCropped on-model shot of a sequinned slip dressOn-model shot of a white floral mini dress against a neutral backdropOn-model shot of a lilac midi dress, matched to the same lighting setupSeated on-model shot of a pale blue shirt and trousersOn-model shot of a camel wool coat

What it costs

Rates start at $15 per image for high-volume product and FMCG work, and from $16 per image for fashion and accessories. Minimum project spends of $100 to $150 apply.

Three things move the number. Volume: high SKU counts attract significant per-image reductions, and brands shooting monthly generally move to a production retainer rather than per-shoot pricing. Complexity: ghost mannequin, macro jewellery, 360° capture and on-model work with casting all cost more per image than a flat packshot. Urgency: three-day urgent adds 50 per cent, two-day express adds 100 per cent.

Freight sits outside the per-image rate. Brands cover shipping samples to the studio and their return; the sample handling at our end is part of the shoot.

The studios your samples come to

Marrickville — Unit 4/28–30 Lilian Fowler Place, Marrickville NSW 2204. Ceilings of 6.7 metres and direct roller-door access, which is what lets us take pallets, furniture and large-format sets.

Alexandria — 3.12/106–110 Euston Road, Alexandria NSW 2015.

Between them the two sites run to more than 400sqm of production space, and we have delivered work for more than 500 brands from them. You can see Marrickville and Alexandria in detail.

Behind the scenes on a product shoot, with the finished packshots from the same session

Melbourne e-commerce photography FAQ

How does shipping samples from Melbourne work?

Send your samples by any carrier to whichever studio we have booked, Marrickville or Alexandria. We unbox them, check the range against your shot list and prep each piece before the shoot, including steaming for garments. Return logistics are handled once the shoot wraps. Freight is not included in the per-image rate.

How long does a Melbourne shoot take to come back?

Standard turnaround is five working days from the day your samples arrive at the studio. Urgent turnaround is three working days at a 50 per cent premium, and express is two days including weekends at 100 per cent. For time-critical launches, Flash editing returns files in 24 to 48 hours.

Do you travel to Melbourne for shoots?

Yes. Our team travels for on-location work in Melbourne when stock cannot practically ship or the location is part of the brief. Travel is quoted per project. Studio work stays in Sydney, where the fixed infrastructure is, including the 6.7-metre ceilings and roller-door access at Marrickville.

Do you have a Melbourne studio?

No. Virtue Creative Studios runs two studios and both are in Sydney, at Marrickville and Alexandria. Melbourne brands either ship samples to Sydney or book us to travel. Any listing showing a Melbourne address for us is out of date.

Who covers freight?

You do. Freight is not included in the per-image rate, so brands cover sending samples to the studio and getting them back. The handling at our end is part of the shoot: unboxing, checking the range against your shot list, prepping and steaming, and packing everything for return.

Can we direct the shoot from Melbourne?

Yes, through Virtue Live. High-resolution captures appear in your browser seconds after they are taken, so you can approve looks, adjust styling and check colour in real time without leaving Melbourne.

Tell us what needs shooting. Email hello@virtuecreative.com.au or call +61 424 129 766 with your SKU count, product type and deadline, and we will come back with an estimate.