Jewellery Photography

Jewellery photography is one of our areas of expertise at Virtue Creative that can be shot on a white background, model or on a creative set-up used for magazines, e-commerce websites and other marketing purposes. Client satisfaction is our main target as our team works to achieve flawless images.

What is jewellery photography?

The best way to showcase your jewellery on e-commerce websites such as The Iconic or Amazon is with studio-quality images that capture the viewer’s attention. Professional product images are necessary to present your jewellery in all its beauty.

Capturing jewellery is a very delicate and notoriously difficult process. Since the pieces are usually small, gems tend to be highly reflective, and their colours need to be realistic yet vibrant, photographing jewels often takes more time than any other type of product imagery.

Thanks to years of experience, we can present your products in an engaging way, no matter how small and intricate the design might be. Photographing jewels is one of our main areas of expertise, and we love to play with different angles, stylings and variations.

How does jewellery photography the process look like?

We begin the journey by discussing the creative directions for the shoot and finding the right solution for the type of jewels and platform where you will use the final image.

Once we receive your products, our process starts with delicately cleaning up the gemstones from any dust and small particles that might be visible in the final photographs. Our photographers use gloves while handling the jewels to minimise any fingerprints and imperfections possibly spoiling the shots. Afterwards, we style your products with an emphasis on their unique shine and reflections. Each type of product, such as diamonds, gold, platinum, precious gems or pearls, must be shot in a specific way.

Photographers at Virtue Creative Studios use a range of high-end gear suitable for this particular type of product photography. Depending on the jewel, sometimes it’s required to use up to 6 lights in order to create the right look. We ensure that all the images are precisely retouched to remove any imperfections and colour corrected to underline the features of your jewels. Our studio provides web-ready photos that are cropped and resized exactly according to your needs.

Why choose us?

Our team is highly experienced in shooting all kinds of jewellery, from bracelets, rings, necklaces, earrings, and anklets, to watches and engagement rings.

Each time we style your jewels, we emphasise their distinctive textures, shapes and colours. We have mastered the professional skills in lighting, composition, post-production and have the right equipment to bring your gemstones to life.

With a portfolio of clients ranging from luxury brands to fast fashion labels, we never fail to craft refined and exciting photographs. As a result, you will receive high-quality images to help customers choose your brand over a competitor. Whether you are looking for campaign images, product photos or even animation, our team is dedicated to creating stunning results according to your vision.

Our approach

We understand that every brand is individual and has distinctive aesthetics, mood and target market. Telling your label’s story in an appropriate and exciting way is our priority, and we are more than happy to provide you with consultation and guidance on each shoot to achieve looks that sell. With unlimited choices of brands in the fashion and jewellery market, it is necessary to differentiate with exceptional and memorable product photographs, and our team is here to help you fulfil these objectives.

Our services range from classic jewellery and product photography on a white background, mainly used for e-commerce sites, to playful, styled flat lays ideal for social media platforms like Instagram or Facebook. If you are looking for truly outstanding and creative images that portray the mood of your collection, book a model shoot in our Marrickville studio or at your preferred location. Our portable studio can be set anywhere, making it a convenient choice for your team.

Who are we and what can we do?

We are a fashion photography, videography and motion studio based in Sydney. We have a range of services from campaign, lookbook, model e-commerce, as well as ghost mannequin, flatlay and product photography. We also specialise in motion such as animation, 360 photography and videography.