Lookbook photography

Lookbook photography doesn’t have to be the usual basic shots on a plain background. Chat to our team today to discuss your objectives and how we can assist you with our inventive ideas and techniques.

What is lookbook photography?

Fashion lookbooks are produced to explain to your consumers how your garments are styled, worn and presented in outfit combinations. In contrast to highly styled editorial photoshoots, lookbooks showcase your product in a simpler, more straightforward way. While every brand should have high-quality product photos and ghost mannequin images, it is also essential to demonstrate to your consumers what clothes look like on a person and how they are presented in a whole outfit.

What does the lookbook photography process look like?

Get in touch and explain to us what you’re after. As a Sydney fashion photography studio with years of experience, we can quickly help you find the right creative direction for your next lookbook photoshoot. From art direction and concept creation to talent casting, location scouting and post-production, the whole process can be covered by our team if you’d like. You are also more than welcome to book your own talent and let us know your vision so we can execute it. Once we establish the brief and idea, all you need to do is join us on the day of the photoshoot and see the magic unveil right before you.

Why choose us?

Client satisfaction is our highest priority, so we take time to fully understand your brand and objectives. We carefully prepare each shoot to match your brief, creative direction and expectations. Our team of experienced fashion photographers will direct the model’s expression and poses to fit your aesthetics, and we will finish your selected images with high-end retouching.

Our approach

Your lookbook can be shot in our fully-equipped Marrickville studio or with our portable studio at any location of your preference. We cooperate with a broad pool of talent, including professional models, stylists and hair and make-up artists that can be arranged for your photo shoot to create some fantastic shots. If your goal is to make your products stand out, we recommend spicing things up with a fashion video or behind-the-scenes clips. No matter what approach you choose, we guarantee a friendly atmosphere and stunning, professional outcomes.

Who are we and what can we do?

We are a fashion photography, videography and motion studio based in Sydney. We have a range of services from campaign, lookbook, model e-commerce, as well as ghost mannequin, flatlay and product photography. We also specialise in motion such as animation, 360 photography and videography.


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