How Stop-Motion Animation can Brighten the Dullest of Pages

Flat-lay photography to ghost mannequin photography, it’s really been an eventful five or so years in the eCommerce photography world, with trends coming and going, the emergence and rise of social eCommerce stores – bringing with it the importance of quality photographs. Let’s face it when you have an online business, you are in competition with an untold number of other businesses.

This means that capturing your consumer’s attention can not always be so easy. Applying stop-motion animation into the mix of your site leaves something breathtaking. It brings your site to life and is a new trend hitting the eCommerce photography world. It’s intricate and exciting and enhances user experience on your site creating a unique visual experience.

The Benefits of Stop-Motion Animation on your site

There is definitely something about stop-motion video and the notion of moving images turned into animation, that encapsulates and draws us to this new eCommerce photography trend. It’s creative and unique and it’s all about lighting, timing and frame rate. Here are just a handful of benefits of stop-motion animation:

  • Stop motion animation is an engaging method to connect with your audience
  • It’s versatile and can be used for promotional videos, cooking tutorials, instructionalvideos and of course eCommerce photography styles
  • Stop motion animation is Ideal for product photography and marketing your products in astriking way whilst giving your brand personality
  • It’s a fun and quirky way to engage with your users by creating a unique visualexperience
  • Perfect for creating short social media videos on various social platforms i.e. Instagram,Snapchat and Facebook
  • Stop motion animation is great for fashion photography. It’s a unique and fun way toshowcase your collections

Examples of stop-motion animation videos

Stop-motion photography can be used as a great storytelling platform. You have more room for creativity and flexibility. Here are some examples of how brands have implemented stop-motion in their advertising:

Where do I go from here?

If your business is based in Sydney, Melbourne, Brisbane – or in fact, anywhere else in Australia, then Virtue Creative can help you out. We create high-end stop-motion animations that will let your customers experience your products in a new way.

Explore more examples of our work


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